CANAL+: The Secret of Wakany TV Commercial Ad France January 2023

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It’s no secret that binge-watching has become a social phenomenon in recent years, as has rabid fandom of those oh-so epic fantasy series we just can’t put down. For its new brand campaign, CANAL+ chose to highlight something we might have felt at the conclusion of these shows – disappointment. BETC Paris and Partizan’s Antoine Bardou-Jacquet have launched a cinematic new spot shining the spotlight on when your favourite series has suddenly become un-rewatchable due to disappointing finales. The campaign features a young couple falling in love with a fictional fantasy series: The Secret of Wakany. Season after season, the couple’s passion grows until it becomes almost obsessive. They sacrifice their nights, get the series’ logo tattooed on their arms, and turn their flat into a museum of its glory. They talk Wakany, sleep Wakany, breathe Wakany… in short, they are addicted. Everything is going well, until the evening of the last episode. The whole world is watching to finally discover the famous ‘secret’ of Princess Wakany. Only to receive… bitter disappointment.
Category
Entertainment & leisure
Client
CANAL+
Agency
BETC Paris
Production
Partizan
Country
France
Uploaded 13 January, 2023
Credits
Director
Antoine Bardou-Jacquet
Stéphane XiberrasChief Creative Officer Chief Creative Officer
Stéphane Xiberras
Stéphane XiberrasCreative Director Creative Director
Stéphane Xiberras
Copywriter
Martin Rocaboy
eric astorgueArt Director Art Director
eric astorgue
Executive Producer
Khalid Tahhar
DoP
Mattias Rudh
Head of Production
Karim Naceur
Other credits
Production

Line Producer Isabelle Labeylie

1st AD Didier Mallet

Set Designer Jonathan Houlding

Stylist Elise Bouquet

Stylist Reem Kuzayli

Stylist Charlotte
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